Actress and thespian Selena Gomez puts her allowance where her photos are with mobile print application, Postcards on the Run.
Last fall, actress and thespian Selena Gomez assimilated a $750,000 angel-investment turn for photo-sharing app Postcards on The Run . The L.A. start-up, led by one-time MySpace exec Josh Brooks, lets mobile users tear cinema on their phones (both Android and ioS) and turn them in to earthy postcards at 99 cents a pop.
Since then Gomez has remained an active investor”she says she’s helped Brooks comprehend his app “from a 19-year-old’s perspective,” and speedy him to increase space on any card for messages. “I put my allowance in to the plan since we unequivocally felt similar to it had meaning,” she says, adding that she has over 700 photos in her iPhone. “I used to look by print albums with my family and right away we do not anymore; we only corkscrew by my phone. There’s something unequivocally enchanting about keeping a print in your hands.”
And her undertaking to the brand has showed actual results. Founder and CEO Brooks suggested that only a post on her Facebook wall resulted in 20,000 downloads in only 24 hours.
But how does a 19-year-old superstar become entangled in tech startups? For Gomez, she has her family to thank. Step-dad Brian Teefey is the techie of the family and speedy her to put her allowance at the back the fledgling app more than a year ago. “I think the idea was genius,” she tells me, “but when we talked to my step-dad about it he helped me attain out to Josh. It was cold since he was unequivocally open about my getting involved. He think it was awesome.”
As my coworker Zack Greenberg points out in his Celebrity 100 casing story, Gomez’s lover Justin Bieber has moreover fashioned himself a venture entrepreneur in the past 12 months:
… the thespian has been sensitively plowing millions in to in isolation tech startups. According to his manager, Bieber binds stakes in a dozen such companies. FORBES was able to authorize four: messaging stage Tinychat, social-curation app Stamped, gaming clothes Sojo Studios and, many critically, Spotify, the disruptive song service founded by Daniel Ek and corroborated by everybody from Sean Parker to Li Ka-shing .
Like Bieber, Gomez is unrelenting that she’s got to be ardent about a plan to obtain on-board. “The thing is,” she says, “Is that there are a lot of things that people wish me to speak about or validate and we do not similar to to do that unless it’s something that we unequivocally think has value. we think this is a unequivocally special app. And that’s the actual reason we longed for to put my allowance at the back it. It has meaning for me and we think it will have meaning for others.”
So is there more investment in the teenager couple’s future? All signs indicate to approbation for both parties. “It’s unequivocally exciting,” she says. “It feels great to find someone who is carrying out something you unequivocally believe is cold and then to obtain entangled and help in whatever way you can, even if it’s only by adding visibility. we unequivocally similar to being able to increase something of worth in a new way, and so far, it’s been awesome.”
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