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CrossView Announces Results From 2012 Mobile Readiness Study

RESEARCH TRIANGLE PARK, N.C.–(BUSINESS WIRE)–

CrossView , a cross-channel trade solutions and sell technology provider, expelled the results of a mobile quickness investigate examining 95 retailers, inclusive tip 10 brands* such as Apple, Best Buy , Home Depot , Lowe’s, Macy’s, Sears, Staples, Target, Walgreens and Walmart. The 2012 survey, that enclosed questions centering on mobile most appropriate practices, suggested gaps between how tip brands and other retailers are executing mobile strategies.

Key takeaways from the consult include:

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Mobile Features

Native Sites vs. Mobile Proxy Sites

Uniform Pricing

Visibility in to Local Inventory

Mobile Coupons and Promotional Offers

“Many retailers are coming mobile trade in a successful way, but CrossView ‘s investigate highlights opportunities that moreover exist in the marketplace,” mentioned Jason Goldberg, Vice President, Strategy and Customer Experience, CrossView. “Retailers can exercise remedies without outrageous investment. The key is to prevent considering of mobile as a well-defined channel, but rsther than an prolongation of other hold points that can help retailers capacitate their customers to precedence the strengths related with mobile technology.”

About CrossView:

CrossView is a premier provider of cross-channel trade solutions and services that capacitate a smarter, more made to order selling experience. Our multi-platform program is used by heading brands to reunite the Web, stores, call centers, mobile devices, and other channels on a single, adjustable platform. Advanced analytics integrated opposite the stage broach comprehension and visibility.

*Top 10 brands were identified formed on sales total published online by Hoover’s.

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